Bring clarity to your complex decisions.

Through market research, product research, and facilitated workshops, Signal House Research helps organizations better understand their audiences, identify opportunities, and navigate with confidence.

Organizations across industries have trusted Signal House Research to guide their important decisions. We believe the best measure of our work is the impact that it has. Here are a few perspectives from clients.

  • "James led a thoughtful redesign of Lyft’s brand tracking across both rider and driver audiences, introducing greater rigor and strategic impact to these legacy programs. He took the initiative to engage stakeholders and better connect the findings to their real business decisions. The tracking data has found new life in how the organization incorporates it into strategy and planning. His work quickly established him as a trusted partner among many at Lyft."

    — Sally Sadosky
    Group Manager, Consumer Insights, Lyft

  • "What I appreciate most about James is that he brings experience and an inquisitive, strategic mindset to everything he touches. My projects are better for his problem solving, rigor, and industry knowledge. Across multiple engagements, he has delivered efficient, rigorous research that brings clarity to both marketing and product strategies. I don't just go to James for answers, I partner with him to ensure I'm asking the right questions."

    — Mike Vulanich
    Product Marketing, Somnee

  • "James led research on a recent client engagement, helping us uncover disticnt segments within our client's audience and the opportunities associated with each. His ability to leverage modern AI tools to deliver actionable insights at the pace our engagement required made him an excellent partner."

    — David Yin
    Founder, Capital Y Consulting

  • "James helped train our organization on survey best practices and refine existing questionnaires. We now have greater confidence in how we measure our impact and identify opportunities to improve our programs for the small businesses we serve."

    — Kat Lee

    Board Member, SF New Deal

Expertise

Signal House Research brings together a broad range of market and UX research approaches, allowing each engagement to be tailored to the decision at hand. We leverage the right combinations of methods to deliver insights that clarify opportunities, sharpen strategy, and help teams move forward with confidence.

Generative / Discovery Research, Needfinding, User Journey Mapping, Usability Testing, Information Architecture, UX Benchmarking, Audience Empathy

Product & Experience Research

CSAT/NPS, Post-Launch / In-Market Reception, Churn Research, Repurchase / Upgrade, Brand Tracking,

Customer Lifecycle & Loyalty

Signal House Research also specializes in workshops and strategic activations that translate insight into action. From Insight Activation and Opportunity Framing to Strategic Alignment sessions, we help teams build shared understanding, clarify priorties, and turn complex questions into concrete plans.

Brand Architecture, Brand Equity & Positioning, Category & Competitive Landscape, Brand Funnel Analysis, Audience Empathy, Brand Tracking, Social Listening

Brand & Market Strategy

Naming, Message Testing, Product / SKU Mix Optimization, Online and In-Store Shopper Journey

GTM & Marketing Effectiveness

Market Segmentation, Personas, Jobs-to-be-Done, TAM Sizing, Usage & Attitude (U&A) Research

Audience & Targeting

White Space Identification, Concept Vetting & Refinement, Value Prop, Product / Feature Evaluation, Pricing Research, Message Testing

Concept & Innovation Research

info@signalhouseresearch.com